Social Media Portfolio

I am the sole account manager of Lynn University's Instagram, X, LinkedIn and Facebook accounts. I post through Hootsuite and we track analytics through their platform. I manage comments and DM's through Meta Business for Instagram and Facebook. Majority of the time, the same photos/captions go up on all platforms at the same time. About 80% of the photos you will see on our social accounts were taken by me using a Canon camera and many of the reels were made by me as well. My first month, our organic social interaction rate went up by 120% compared to the year before. I am very keen on consistency with Lynn branding by always ensuring that each cover photo has Lynn blue somewhere in the photo to keep our feed looking sharp, clean and what we are recognized for: Lynn blue.