My first time stepping into Ithaca was four years ago when I moved here my freshman year of college. I kept hearing about a place called the Ithaca Farmers Market and its popularity in the community. To be honest, I had never heard of a farmers market before because I grew up in a small country town that didn’t have one.
The first time I visited the farmers market was Spring 2021. I was in awe. Cars were lined up eagerly waiting for their opportunity to get an open parking spot, lines to each stand stretched throughout the entire pavilion, people sat along the waterfront enjoying their food and beverages while listening to music.
I felt connected to Ithaca immediately.
The Ithaca Farmers Market is celebrating their 50th season this year. This member-run cooperative farmers market has been showcasing the fruits of local resident's labor since 1973. Everything from the produce and cheese to arts and crafts is produced within 30 miles of Ithaca and more than 130 vendors participate.
A tweet I made about the Ithaca Farmer's Market 50th season
According to the Ithaca Farmers Market history, they attract more than 5,000 people per day. Their mission statement says, “The Ithaca Farmers Market is known for its high-quality, locally produced goods, commitment to the community, and as a joyful and vibrant gathering place and destination. The Market is financially sustainable, governed cooperatively by its members, and is a key contributor to the local and regional economy.”
Time and time again, I’ve voiced my passion on shopping, supporting and the importance of local businesses. The farmers market is truly the ultimate package.
If you don’t believe me, let me explain the benefits of farmers markets on local businesses and the economy.
According to a study from Purdue University, more than 80% of vendors reported that farmers markets provided the greatest opportunity to develop their business as compared with other market outlets. By selling directly to consumers, farmers are able to gain a higher share of the consumer's dollar, improve their cash flow, and travel shorter distances (which reduces costs in transportation, handling, refrigeration, and storage).
Additionally, the U.S. Department of Agriculture stated, “ When food is produced, processed, distributed and sold all within the same region, more money stays in the local economy. This leads to economic development and job creation.”
Farmers markets provide opportunities for small farmers and businesses to sell their products, and they help meet the growing demand for locally produced food. Being able to quickly and directly market to the consumer gives farmers important income opportunities without the added costs of shipping, storage and inventory control.
Farmers markets not only benefit the local vendors themselves, but fosters a sense of community and togetherness from those who attend.
Visiting can become a social event for entire communities, with many families and patrons viewing a trip to the Saturday morning market as the start of their social weekend. Many markets offer features like live music, cooking demonstrations, gardening tips and educational opportunities.
The Farmers Market Coalition also stated, “Unlike other food retail outlets, farmers markets foster a sense of community among their customers. Not only do patrons shop for farm fresh food, but they also engage in conversation, meet neighbors for lunch, and enjoy the festive atmosphere with family and friends.” They support emotional health by creating a cheerful space where people come together for laughter, fellowship, food and fun.
A study the Coalition conducted resulted in 55% of people felt the market increased their connection to the community and 99% believed the market improves the health of the community.
Having a space like the Ithaca Farmers Market for small businesses to grow and prosper is an important piece of any community. It is a local treasure to bring people together in harmony.
Have you ever visited a farmers market before? How was this experience compared to shopping at a local grocery store?
Happy 50th anniversary Ithaca Farmers Market, here’s to 50 more.
Comments